Objectives are end results to be achieved.They provide direction to small business about what is to be done.They guide their actions for using resources.They serve as standards for measuring and controlling performance.All the activities of small business are aimed at achieving objectives.Objectives should be specific,measurable,acceptable,realistic and time-bound.They are future-oriented.They can be short and long term.They can be multiple.
Social responsibility of small business:-
Small business function,survive and grow within the society.They satisfy needs of the consumers in community.It is in their long-term interest.Social responsibility is pursuit of objectives that are in the interests of the society.It implies safeguarding and enhancing interests of consumers,employees,legal ethical.Small business has obligation to make profit by complying with legal provisions.They should be ethical and do what is right,just and fair.
0 comments:
Post a Comment